Genuine Taste

What they’re doing: Using proprietary methods, they’re giving cultivated and vegan meat better flavour, aroma and texture with their cultivated beef fat.

How will this be used in the real world? Genuine Taste is increasing production of their cultivated beef fat to help make alternative meat look, taste and smell ‘meatier’. They’re also working with a plant-based meat company to create an ethical, sustainable, and delicious hybrid meat alternative for the food industry.